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'7 days – 7 topics' – Theme Days for professional visitors to AGRITECHNICA

As the world’s leading trade fair for agricultural machinery, AGRITECHNICA is the most important information and business platform for professional visitors from around the world – from farming and agricultural machinery trading to research and development.

Under the motto of '7 days – 7 topics', the new AGRITECHNICA Theme Days are aimed specifically at the interests of our professional visitors, with themes, offers and contacts that are precisely relevant for the various target groups.

Visitor FAQs

AGRITECHNICA Theme Days 2025

 

Sunday 9/11/2025

Innovation and Press Day

Family-run businesses | Contractors | Young Professionals | Trade and business press

Farm operators, future decision-makers as well as the trade and business press can learn about technical innovations, strategies and trends suitable for modern arable farms.

  • Strategies and trends in crop farming
  • Current challenges
  • The future of agriculture

 
Monday 10/11/2025

Agribusiness Day

Dealers | Contractors | Large agricultural operators

For dealers and professional farmers, the day is an opportunity to explore the latest trends and technologies needed to make informed decisions and investment plans, as well as cultivating business relationships with exhibitors.

  • Farm management
  • International best practice examples
  • Strategies and trends in crop farming
  • Business networking

 
Tuesday 11/11/2025

Agribusiness Day

Dealers | Contractors | Large agricultural operators

For dealers and professional farmers, the day is an opportunity to explore the latest trends and technologies needed to make informed decisions and investment plans, as well as cultivating business relationships with exhibitors.

  • Farm management
  • International best practice examples
  • Strategies and trends in crop farming
  • Business networking

 
Wednesday 12/11/2025

International Farmers Day

Focus on France, Canada and the Czech Republic

Decision-makers and investors from leading international agricultural regions come together for updates on the relevant trends and technologies needed to plan investments. This is also an opportunity to develop business relationships.

  • International talks & panels
  • Best practices from countries in focus
  • International networking

 
Thursday 13/11/2025

Digital Farm Day

Greater efficiency through digitalization

Machinery dealers and professional farms can gain up-to-date information - trends, strategies and products - on future topics like robotics, automation, AI and smart farming.

  • Best practice in digitalisation
  • Digital agriculture of the future
  • Innovations and visions
  • Business networking

 
Friday 14/11/2025

Young Professionals Day

International meeting place for young professionals, students and trainees

The focus is on offerings specifically targeted at young professionals, apprentices and students from around the globe: unique networking opportunities, career information, live demos and discussions.

  • Career planning
  • Farm takeover
  • Strategies and trends in crop farming
  • Young Farmers Party

 
Satureday 15/11/2025

Celebrate Farming

Agriculture, agricultural technology, future

"Celebrate Farming" recognises the achievements of the agricultural machinery industry, including entrepreneurs, farmers and contractors. Together we honour the successes, the innovations and the future of agriculture.

What are the advantages for visitors?

  • Precise specialist information according to interests

  • Target group-specific exhibitor offers and direct contact

  • Efficient trade fair visit planning

Theme Days - Visitor FAQs

With the new concept of the Theme Days, AGRITECHNICA is targeting different groups of trade visitors. Each day has a special focus so that trade visitors can find the topics and technologies that are most relevant to them. This promotes a targeted exchange between visitors and exhibitors.

Visitors can attend on days that are particularly relevant to their area of expertise or interests. This enables them to obtain in-depth information on topics that affect their daily work and to network directly with relevant exhibitors and industry experts.

Each day has a clearly defined theme and is aimed at specific target groups. For example, the Young Professionals event is of particular interest to young farmers and future decision-makers, while the Digital Farm Day focuses on future technologies such as digitalisation, automation, robotics and AI. Beginning in summer 2025, the exhibition and event calendar will provide a perfect guide to help you select the days that are right for you.

Yes, visitors can attend on as many days as they like. The thematically organised days of the trade fair offer the opportunity to discover different key topics and make contact with various exhibitors over several days, depending on your interests.

It is recommended that you study the exhibition and event programme online in advance to identify relevant days and events. Visitors should plan their visits carefully to get the most out of what the trade fair has to offer.

On 9 November 2025, the Innovation and Press Day, the focus will be on the needs of future decision-makers, such as young farmers and contractors, as well as on information for the trade and business press. Visitors will learn everything about technical innovations, sustainable growing solutions and modern strategies for the future of their businesses.

The Agribusiness Days on 10 and 11 November 2025 are aimed at specialist agricultural dealers, contractors and large-scale enterprises. Here, visitors will gain exclusive insights into the latest trends and technologies in the industry and have the opportunity to cultivate business relationships and plan informed decisions and investments.

On 12 November 2025, the International Farmers Day will focus on international decision-makers and investors, particularly from France, Canada and the Czech Republic. The latest trends and technologies that are important in the respective agricultural regions will be presented and opportunities for investment and business cooperation highlighted.

The Digital Farm Day on 13 November 2025 will focus on digital technologies in agriculture. The focus will be on topics such as robotics, automation, artificial intelligence and precision farming. Visitors can learn about the latest developments.

On 14 November 2025, the Young Professionals Day will be dedicated to the young generation. It is an international meeting place for students, trainees and young professionals who want to network, obtain career information and take part in exciting live demonstrations. The day offers the opportunity to make valuable contacts and to learn about future career prospects. The highlight of the evening is the Young Farmers Party.

AGRITECHNICA will end with the Celebrate Farming Day on 15 November 2025, which honours the successes and innovations of agriculture and the agricultural machinery sector. It is an opportunity to "celebrate" the achievements of the industry and to highlight the importance of agriculture for the future.

The Young Farmers Party will take place on Friday, 14 November 2025 and will last an hour less this time (until 1:00 a.m.). By moving the event from Thursday to Friday, we are enabling young professionals to come to AGRITECHNICA more flexibly, as the following day is not a working day.

Children under 12 years of age will be admitted free of charge, except on the two Agribusiness Days (10 and 11 November). Admission is free for children aged 6 and under on both Agribusiness Days.

AGRITECHNICA is the world's leading trade fair for agricultural machinery and offers a comprehensive range of innovations, technologies and technical information. The higher ticket prices on these days reflect the quality and special value that the event offers. The targeted focus on specific professional groups and their needs enables visitors to invest efficiently and in a targeted manner. At the same time, they benefit from a wide-ranging accompanying programme, live demonstrations, expert talks and first-class networking opportunities.

Do you have any questions?

Tel.: +49 69 24788-900
E-Mail: agritechnica@dlg.org