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Post Show Report AGRITECHNICA 2025

AGRITECHNICA 2025 has impressively reaffirmed its position as the world’s leading trade fair for agricultural technology. From 9 to 15 November, 2,819 exhibitors from 49 countries presented a comprehensive range of innovations for agriculture and the agricultural machinery industry. Around 477,000 trade visitors from 171 countries, all ready to invest, used the trade fair as a central platform for gaining an overview of the market, forging business relationships and exchanging technological insights.

Under the theme ‘Touch Smart Efficiency’, the focus was on modern solutions for digitalisation, automation, robotics and AI. The new Digital Farm Centre showcased practical technologies such as spot spraying, generative AI applications, as well as robotics, drones and sensor technology. Over 300 specialist events, spotlights and industry forums provided further insights into topics such as soil health, production efficiency, smart farming and innovative drive technologies.

At the same time, SYSTEMS & COMPONENTS established itself as the leading international B2B marketplace for the supply industry. The focus was on alternative drive systems, AI-based safety systems and sustainable off-highway solutions.

With 68 per cent of exhibitors coming from abroad and 32 per cent of visitors being international decision-makers, the trade fair confirmed its strong global appeal.


Exhibitor analysis

2,819 exhibitors from 49 countries

32 per cent from within Germany

68 per cent from abroad

37 national pavilions

Top 20 exhibiting countries


Germany 912

Italy 339

China (People’s Republic) 243

Turkey 159

Netherlands 121

France 93

India 92

Poland 70

Spain 67

Austria 60

United Kingdom 59

Canada 53

Denmark 52

USA 52

Finland 41

Czech Republic 38

Argentina 33

Taiwan 33

Brazil 29

Sweden 24

Exhibitor satisfaction


Visitor Analysis

477,054 visitors from 171 countries

64 per cent domestic

36% international

93 delegations from 42 countries


Source: Full visitor registration. Verified by FKM

Top 10 countries of origin for visitors


Germany 319,746

Netherlands 20,237

Austria 12,725

Denmark 11,417

Italy 9,100

Switzerland 8,658

France 8,040

UK 6,116

Poland 5,817

Czech Republic 5,363


France 8,040

Czech Republic 5,363

Canada 2,031


 


Visitor distribution

Economic sectors & industries

Agricultural holding/enterprise 43 %

Forestry 4 %

Contract farming 6 %

Machinery ring 3 %

Manufacturing 12%

Trade/distribution 3 %

(Repair) trades 4 %

Agricultural consultancy/organisation 3%

Start-ups 2%

Public authorities/local government 2%

Investors 2%

Engineering/design offices, consultancy 1%

Landscape management, municipal engineering 1%

Universities/colleges/technical colleges 4%

Other 10 %


Source: Representative visitor survey conducted by Wissler & Partner

Sectors of agricultural and forestry businesses


Crop production 67%

Livestock production 51%

Forestry 25%

Bioenergy, renewable raw materials 15%

Fruit and vegetable growing, speciality crops 12%

Municipal services 8%

Other services 16 %

56 per cent

of visitors come from the agriculture and forestry sectors

69 per cent

of visitors are involved in purchasing decisions

86 per cent

of visitors rate their business situation positively

SYSTEMS & COMPONENTS 2025

896 exhibitors

40 countries

30 events

Top 10 
exhibitor countries


Germany: 209

Italy: 168

China: 150

Türkiye: 87

India: 50

Taiwan: 30

France: 24

Spain: 18

Austria: 18

Poland: 16

Primary visitors' areas of interest


Power Transmission Technology: 47%

Vehicle Electronics: 45%

Hydraulics: 43%

Spare Parts: 40%

Engines: 33%

Agricultural Electronics: 28%

Vehicle Cabins and Three-Point Linkages: 19%

Wear Parts: 18%

94% of primary visitors were satisfied with the SYSTEMS & COMPONENTS


Source: Representative visitor survey conducted by Wissler & Partner