Post Show Report AGRITECHNICA 2025
AGRITECHNICA 2025 has impressively reaffirmed its position as the world’s leading trade fair for agricultural technology. From 9 to 15 November, 2,819 exhibitors from 49 countries presented a comprehensive range of innovations for agriculture and the agricultural machinery industry. Around 477,000 trade visitors from 171 countries, all ready to invest, used the trade fair as a central platform for gaining an overview of the market, forging business relationships and exchanging technological insights.
Under the theme ‘Touch Smart Efficiency’, the focus was on modern solutions for digitalisation, automation, robotics and AI. The new Digital Farm Centre showcased practical technologies such as spot spraying, generative AI applications, as well as robotics, drones and sensor technology. Over 300 specialist events, spotlights and industry forums provided further insights into topics such as soil health, production efficiency, smart farming and innovative drive technologies.
At the same time, SYSTEMS & COMPONENTS established itself as the leading international B2B marketplace for the supply industry. The focus was on alternative drive systems, AI-based safety systems and sustainable off-highway solutions.
With 68 per cent of exhibitors coming from abroad and 32 per cent of visitors being international decision-makers, the trade fair confirmed its strong global appeal.
Exhibitor analysis
2,819 exhibitors from 49 countries
32 per cent from within Germany
68 per cent from abroad
37 national pavilions
Top 20 exhibiting countries
Germany 912
Italy 339
China (People’s Republic) 243
Turkey 159
Netherlands 121
France 93
India 92
Poland 70
Spain 67
Austria 60
United Kingdom 59
Canada 53
Denmark 52
USA 52
Finland 41
Czech Republic 38
Argentina 33
Taiwan 33
Brazil 29
Sweden 24
Exhibitor satisfaction
Visitor Analysis
477,054 visitors from 171 countries
64 per cent domestic
36% international
93 delegations from 42 countries
Source: Full visitor registration. Verified by FKM
Top 10 countries of origin for visitors
Germany 319,746
Netherlands 20,237
Austria 12,725
Denmark 11,417
Italy 9,100
Switzerland 8,658
France 8,040
UK 6,116
Poland 5,817
Czech Republic 5,363
Visitor distribution
Economic sectors & industries
Agricultural holding/enterprise 43 %
Forestry 4 %
Contract farming 6 %
Machinery ring 3 %
Manufacturing 12%
Trade/distribution 3 %
(Repair) trades 4 %
Agricultural consultancy/organisation 3%
Start-ups 2%
Public authorities/local government 2%
Investors 2%
Engineering/design offices, consultancy 1%
Landscape management, municipal engineering 1%
Universities/colleges/technical colleges 4%
Other 10 %
Source: Representative visitor survey conducted by Wissler & Partner
Sectors of agricultural and forestry businesses
Crop production 67%
Livestock production 51%
Forestry 25%
Bioenergy, renewable raw materials 15%
Fruit and vegetable growing, speciality crops 12%
Municipal services 8%
Other services 16 %
SYSTEMS & COMPONENTS 2025
Top 10
exhibitor countries
Germany: 209
Italy: 168
China: 150
Türkiye: 87
India: 50
Taiwan: 30
France: 24
Spain: 18
Austria: 18
Poland: 16
Primary visitors' areas of interest
Power Transmission Technology: 47%
Vehicle Electronics: 45%
Hydraulics: 43%
Spare Parts: 40%
Engines: 33%
Agricultural Electronics: 28%
Vehicle Cabins and Three-Point Linkages: 19%
Wear Parts: 18%