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Farmers Voices

AGRITECHNICA 2023 : Pourquoi y aller ?

Entraid x AGRITECHNICA 2023

"It's always exciting to be at AGRITECHNICA. We usually make an employee trip out of it, where we go down in a group."

Kristian Østergaard, Mariesminde / Pig farmer, Skive, North Jutland, Denmark

Either we go along with the tours that are organized, or we make our own way. But it's an event we usually go to, and we also think it's exciting.

What we get out of the exhibition, apart from rewarding the employees, is find out where the news is. And you definitely see some machines that you don't see in everyday life. It provides inspiration. It's not certain that we can get this equipment in Denmark. But we've seen something new and gained inspiration for the future.

"We have both pig production and crop production. In pig production, we produce around 50,000 slaughter pigs a year when everything is running at full speed. I've been self-employed at Lisedal for ten years, and it's also been seven years since I took over the operation of Mariesminde. We have 900 hectares ourselves, and my father-in-law has 200 hectares, which is part of the pool. So it's good that we have these 1100 hectares to pass the time with. And we have all the machinery inhouse. We have a contractor to do a bit of cutting, but otherwise we do everything ourselves. "


La marque Naio Technologies, qui met la robotique au service de l’agriculture, sera bien présente lors de l’édition 2023 du salon Agritechnica. Pour Flavien Roussel, Content manager et communication chez Naïo Technologies, participer à Agritechnica est notamment l’occasion unique d’écouter les visiteurs et de comprendre leurs attentes.

Flavien Roussel, Content manager et communication chez Naïo Technologies

Pourquoi renouveler votre participation en tant qu’exposant français à Agritechnica 2023 ? 

Depuis la médaille Innovation Awards reçue en 2019, Agritechnica reste un évènement majeur dans l’histoire de Naïo. Cette reconnaissance de la capacité d’innovation et le coup de projecteur médiatique porté sur notre start-up ont participé à la renommée de l’entreprise. Avec quatre robots dans la gamme et un compteur des ventes qui nous place au 1er rang mondial de la robotique agricole, nous continuons à innover ! Il est essentiel de faire briller le savoir-faire français dans les salons. La thématique Green Productivity de l’édition 2023 Agritechnica colle parfaitement aux lignes directrices de Naïo depuis sa création. Cette édition est, de fait, incontournable pour nous. 

Quels sont les publics que vous souhaitez rencontrer en priorité ? Vos attentes en tant que constructeur ? 

Plus de 35 concessionnaires nous font déjà confiance, en Europe, aux USA, en Afrique du Sud. Nous souhaitons rencontrer des distributeurs du monde entier pour élargir la capacité de distribution de nos robots. Cet enjeu commercial est étroitement lié à la possibilité offerte aux visiteurs de mieux connaître nos machines. Pour beaucoup d’entre eux, c’est la découverte de nos robots et de leurs capacités pour le semis, le désherbage mécanique et d’autres tâches. La discussion entre nos équipes, le bon sens des agricultrices et des agriculteurs ont souvent débouché sur des itinéraires techniques plus sobres. Écouter les visiteurs, comprendre leurs attentes sont des objectifs importants pour diversifier les usages possibles avec nos robots. 

Quelles innovations, nouveautés ou produits de votre marque seront mis en vedette lors cette édition ? Et quelle sera la surface de votre stand ? 

En 2023, nous fêtons les 10 ans de carrière du robot Oz, celui qui a ouvert la voie. Cet anniversaire sera à l’honneur sur notre stand C24 dans le Hall 21. Cette édition d’Agritechnica sera, pour Naïo, l’occasion de présenter des innovations technologiques, dont une qui devait faire parler d’elle cet automne mais je ne peux pas vous en dire plus pour le moment !

Listen to the interview with José talking about his farm and the technical equipment he wants to lay his hands on at AGRITECHNICA.

José María Martín Herrero, farmer and contractor owner of Agrimarca, Palencia, Castilla y León, Spain

José has visited Agritechnica many times - he even bought the jacket - and is looking forward to seeing the new equipment like precision sprayers and seeders as well as data management systems. Every year he always needs to buy new equipment as the technologies develop so much in just 10 years. He recommends staying in Hanover for three nights, the first night to get ready for the trade fair and then one full day. The impressions from that day leaves you wanting more so you need a second day. The shuttles take visitors from hall to hall, though you can walk. The metro in Hanover takes you to any point in the city, including to the trade fair. It is not complicated to visit from Spain. There are convenient flights for example Madrid-Paris-Hanover. That is the one Jose takes.

"As one of the three German-Brazilian Chambers of Industry and Commerce, we are the first port of call in Porto Alegre for agricultural matters. We have been a travel partner of AGRITECHNICA for several years, organising groups of visitors from Brazil."

Dietmar Sukop, General Manager of the German-Brazilian Chamber of Industry and Commerce in Rio Grande do Sul, Brazil

"Year after year, AGRITECHNICA inspires with its professionalism and is the reference par excellence when it comes to finding out about the technologies of tomorrow. It also offers an excellent platform for the international exchange of know-how and for expanding personal networks. Our participants in the group tours use AGRITECHNICA not only as an inexhaustible source of information, but also as an opportunity to find new business partners for joint market entry to Brazil, as well as a unique shopping centre for agricultural technology. Especially with regard to the key theme of Green Productivity, AGRITECHNICA offers excellent opportunities to make agricultural production in Brazil even more sustainable. We, i.e. our group of around 25 visitors from Brazil, are looking forward to another unforgettable AGRITECHNICA and successful business."

"We always enjoy visiting AGRITECHNICA because it is simply a great event that has fascinated me ever since I went there with my parents as a child. You can talk to the manufacturers' contacts there in person, who you otherwise only know from the phone."

Cornelia Ehlert, trained farmer, agricultural business economist

"In addition, the exhibition is a great opportunity to find out and exchange information about the latest trends in national and international agricultural technology. It's always amazing to see things in passing from exhibitors who were completely unknown to us until then, things that can help us on the farm. For our family business, we are currently facing a number of questions and decisions from which we hope to gain new impetus at AGRITECHNICA, such as "What do arable farming and agricultural technology of the future look like in Germany, can we use the new and modern agricultural technology profitably on our farm and which small adjusting screws can we still turn to improve ourselves overall?"

Together with her husband Jürgen, Mrs Ehlert runs an arable farm with services in Unterweisenborn near Schenklengsfeld in Hesse.

Visitor comments on AGRITECHNICA at SIMA in France

"For me, AGRITECHNICA 2023 is indispensable for several reasons. First of all, I want to get an overview of technological developments - and also of developments that have not appealed to me so far."

Helmut Bleckwenn, agricultural engineer (FH)

"In addition, the talks and meetings with professional colleagues and representatives of the industry, which can lead to new impulses for farm development, are a nice side effect of visiting the fair. We visit AGRITECHNICA together with our employees so that we leave our farm together to gain new experiences and impressions. This is often a motivational boost for the further development of our fields of work."

Mr Bleckwenn runs an arable farm with cereals, potatoes, sugar beet, field beans, soybeans, silage maize and clover grass in Garmissen near Schellerten in the Hildesheim Börde in Lower Saxony, is Managing Director of the DexTerra GmbH+Co.KG and BioTerra Gmbh+Co.KG (Naturland farm) joint ventures and is involved in the Supervisory Board of Nordzucker AG, among other things.

"As a DLG member, I visit every EuroTier and AGRITECHNICA. I use the world's two largest agricultural trade fairs as a source of knowledge in the agricultural sector. On the one hand, they are a good contact opportunity for information with the exhibitors and machine manufacturers, but on the other hand, they are THE platform for like-minded farmers who are always looking ahead."

Martin Ziaja, dairy farmer with 160 dairy cows and 200 ha in Dobrozién in Silesia in Poland.

"For me, the two exhibitions are the place for the best exchange of experiences, and to motivate farmers from neighbouring countries to look into the German agricultural sector. This year I would like to invite all Polish colleagues from the agricultural sector to Poland Day on 14 November, where we have put together an interesting programme with many lectures and discussions."

Mr Zaja is voluntarily engaged in the board work of Polish cattle breeding associations and is a member of the European Dairy Farmers (EDF) and organiser of agricultural tours in Poland.

Uruguayan Chamber of Manufacturers of Agricultural Machinery

Cecilia Casulo, Executive Director of CUFMA
(Cámara Uruguaya de Fabricantes de Maquinaria Agrícola)

Kira Potowski, Chief Executive Director 
(Cámara de Comercio e Industria Uruguayo-Alemana)

Gustavo Aberastegui, Director MARY Srl and President of CUFMA
(Cámara Uruguaya de Fabricantes de Maquinaria Agrícola)

"We have made it a practice to attend AGRITECHNICA to learn about new equipment and technologies to introduce to the region. Almost always, we return home with information from our current manufacturer partners and new contacts with companies developing new approaches."

Doug Edney, Chairman of the Board, Edney Distributing Co., Inc., USA

"The Green Productivity emphasis by AGRITECHNICA is needed perhaps now more than ever; to meet the demands of increasing productivity balanced by the need to be good stewards of the land and control increasingly expensive inputs needed. Manufacturers from around the world are continuously developing equipment and technology to meet the challenge. I consider attending AGRITECHNICA a “must do”!"

Edney Distributing Co. is an importer/distributor of equipment for agriculture, lawn maintenance, forestry, and light construction. We partner with several European manufacturers to introduce and support their product lines in the north central U.S.


Fidèle au salon AGRITECHNICA, la marque Grégoire Besson sera bien présente lors de l’édition 2023 du salon. Marc Besson, Responsable marketing, nous en dit plus sur leur participation en tant qu’exposant français.

Marc Besson, Responsable marketing de la marque Gregoire Besson

Pourquoi renouveler votre participation en tant qu’exposant français à AGRITECHNICA 2023 ? 

La marque Grégoire Besson est depuis longtemps fidèle à AGRITECHNICA, qui reste un très beau salon européen et international, incontournable. Après la période Covid, il est temps de renouer avec la clientèle notamment de l’Europe de l’Est, centrale et Nord. Et pour cela, rien ne vaut un salon, pour être vraiment en contact direct dans une ambiance pro et conviviale avec les prospects et les clients.

Quels sont les publics que vous souhaitez rencontrer en priorité en tant que constructeur ?

Nous rencontrons les concessionnaires et nos utilisateurs (agriculteurs, importateurs des pays d’Europe centrale et de l'Est, etc.). Autant d’échanges précieux pour nos équipes commerciales, marketing et en R&D.

Quelles innovations, nouveautés ou produits de votre marque seront mis en vedette lors cette édition ?

Sur 600 mètres carrés de stand Grégoire Besson, nous mettrons en vedette pendant AGRITECHNICA nos trois familles de produits (charrues, outils à disques et à dents), où nous aurons dans chacune des nouveautés. L’objectif n’est pas de montrer toute la gamme mais plutôt nos produits novateurs.