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DLG.Prototype.Club - Challenge. Collaborate. Create.

Digital solutions are a critical component to solving the big challenges faced by the agricultural sector such as food security, climate change and sustainability. Digital solutions can ensure companies a competitive advantage as well as market growth. However, traditional research and development activities in companies comes with significant capital requirements as well as long turnaround times.



The solution:
Open Innovation.

The Solution: DLG.Prototype.Club.

Bring your great ideas to market faster in a more efficient and cost effective process.


Call for challenges for AGRITECHNICA 2023 now open.

Are you interested in a free consultation and challenge formulation session?
Contact us:

Christopher Armstrong
+49 69 24788-455


Submit challenge here

You are a start-up and would like to take part in the DLG.Prototype.Club competition and solve a challenge?

Register now!


Bild Claas

CLAAS & Fraunhofer IGD

Tomorrows cabin as farm control center (Visualization & Interaction by UX/UI)

CLAAS & Fraunhofer IGD:

Tomorrows cabin as farm control center (Visualization & Interaction by UX/UI)

■ How does the driver get the (complex) processes and relevant information (e.g. obstacles or crop characteristics) visualized in an easy-to-grasp form and how can he interact with them safely and quickly?

■ How can processes outside the cab (e.g. a fleet of field robots) be monitored and controlled - without losing control of their own machine?

■ What can a new form of human-machine interaction look like in this environment?


■ The work tasks of the machine operator are changing: the automated machine is taking over more and more classic operating tasks, and the operator is increasingly organizing the processes around it (e.g. fleet management, farm management, private organizations). BUT: The farmer does not just want to sit in the office, she/he wants to be on site on the machine.

■ The cabin must be a motivating, attractive and modern workplace in order to continue to attract skilled workers to agriculture.

■ Cameras and other sensor technologies generate information, which could help to make better decisions on the field. The prerequisite for this is an intuitive data visualization. Autonomous field robots are set up and managed via PC / tablet - a concept for integration in a smart cabin does not yet exist.


Running prototype or functional mockup

First Price (award):

Further development of PoC will be financed by CLAAS

How does DLG.Prototype.Club work?

  • Exhibitors and partners at AGRITECHNICA identify a challenge.
  • DLG.Prototype.Club selects teams of software developers, engineers and startups to solve these challenges
  • The teams enter a rapid prototyping phase two weeks before AGRITECHNICA.
  • The teams present their fully functional prototypes together with a business plan to the Challenge partner LIVE during AGRITECHNICA.
  • The complete process from challenge announcement to the announcement of the winner of the challenge is accompanied by a high-profile media campaign.

The campaign

Phase 1:
Define challenge and team

Step 1

Selected partners address their digitalisation challenges in the form of a challenge.


Step 2

DLG.Prototype.Club identifies interdisciplinary teams and start-ups for participation in the competition.


Phase 2:
Develop and present prototype (period of 14 days)

Step 3

Kick-off: The qualified teams receive their challenge and their access to the virtual working platform approx. 2 weeks before the fair.


Step 4

Processing time: Until the trade fair, the teams develop their functional prototypes in virtual space.


Step 5

Pitch: At the fair, the teams present their solution to a jury made up of your company (client) and other experts. At the same time, the teams develop business plans.


Step 6

Selection and award ceremony of the best teams at the trade fair. The further development of the product together with the industry partners can begin.