Farmers Voices

“My husband and I have been attending AGRITECHNICA for more than 20 years. It's a fun trip that always brings new inspiration, new ideas, and interesting conversations. In 2025, I am expecting to see the progress in the development of specific weed control in crops: green to green.”
Arina van Schaik, Egyházasrádóc, Hungary
My husband and I have been attending AGRITECHNICA for more than 20 years. It's a fun trip that always brings new inspiration, new ideas, and interesting conversations. In 2025, I am expecting to see the progress in the development of specific weed control in crops: green to green
As joint managers of our 1200 ha arable farm in Hungary since 2005, my husband and I have attended AGRITECHNICA together and sometimes we have brought our employees.
At the trade fair, we manage some things together, especially contacting suppliers and gathering information about planned business developments. However, we also sometimes divide the visit between the two of us to explore our specialized competences. I like to attend technical presentations, while my husband prefers to quickly browse the halls in search of technical surprises. However, it's always nice to be out there together and come home with new ideas.
“I am particularly interested in seeing the spraying equipment using variable rate. The technology today is more and more precise, which will help protect my crop and with less input.”
Jason Friesen, a large-scale arable farmer from Watson, Saskatchewan, growing wheat, canola, barley, peas, lentils and hemp.
”I am particularly interested in seeing the spraying equipment using variable rate. The technology today is more and more precise, which will help protect my crop and with less input. Cost saving is a big thing for us right now with the tariffs on input squeezing margins. It basically costs more and more to grow. Other challenges are the environment and government regulations.
I was amazed that AGRITECHNICAhad so much impressive technology right down to the individual component. I saw a lot of technology that we don’t have yet, for example the wide range of variable rate technology with prescription maps so I am looking forward to exploring those halls again.“


"Agritechnica gives me the opportunity to meet with farmers, engineers and designers from all over the world. I first visited Agritechnica in 2013, and have never missed this agricultural masterpiece since."
Farmers Voices, Elmar Steenkamp, Gauteng, South Africa
After that, I introduced precision farming in 2015 on tractors and was amazed at the saving in input cost, but most of all: the navigation system allows you to focus 85-90% of the time, on the implement.
Apart from saving fuel and time, precision farming also saves on labour. In the past, when spreading fertilizer or planting, you had your tractor operator and two additional labourers, one at one end of the field and another at the other end, operating as markers for the tractor operator to know where he needs to go. This is anything but precision, as every labourers’ length in stride differs!
My second future investment will be automation and optimisation of my resources. Automation eliminates the possibility of human error, and you save time.
At AGRITECHNICA, you can see all the new and old technology available to the agricultural sector and you can get accurate figures of what your savings are going to be if you implement the technology and apply it to your farming operation.
The one thing that differentiates AGRITECHNICA from any other agricultural exhibition, is that you can speak to the development engineer, find out what the idea behind the design was and how to optimise the use of the implement. AGRITECHNICA caters for all types of farming and every time I visit, there are new innovations.
As a South African farmer, we face many challenges, including competitiveness, socio-economic, socio-political, crime, water scarcity and rising costs. Labour and energy supply are two of the greatest overhead costs.
AGRITECHNICA gives me the opportunity to meet with farmers, engineers, designers etc. from all over the world. I was pleasantly surprised on my last visit in 2023, to meet more South African farmers at AGRITECHNICA.
Every farm has its own identity, but from talking and interacting with these people, I gain insight into what other farmers from other parts of the world struggle with and discuss what possible solution there are, or solutions that they have already implemented.
I have had the honour to build relationships with different suppliers and farmers through AGRITECHNICA. I truly believe that the South African farmers can give valuable contributions to other farmers due to the common saying in South Africa;” ‘n boer maak ‘n plan” translated in English;” A farmer makes a plan”, and that is one thing we as SA farmers specialise in, we always have a plan and a solution if a problem occurs.
"AGRITECHNICA 2025 is already firmly in our dairies. I visit every edition of AGRITECHNICA because it's important to me to always be up to date, as technologies are developing rapidly."
José María Martín Herrero, farmer and contractor owner of Agrimarca, Palencia, Castilla y León, Spain
AGRITECHNICA 2025 is already firmly in our dairies. I farm with my brother, growing wheat, oat, forage grops and sunflower. I visit every edition of AGRITECHNICA and I even bough the jacket!
I have some clear aims before attending the show. This year for example I am interested in seeing close-up the sprayer from John Deere, which will be commercialized shortly. This is a sprayer that has some 36 cameras and is able to target crop. Then I want to see equipment from a Canadian and Australian company that can destroy weed mechanically. My focus on sprayers right now is to reduce input costs but also to conserve the soil and healthy plants. There is no point in spraying where it is not needed.
Every year I need to update myself on what is avaiable as the technologies are developing at a fast pace.
The challenges in Spain at the moment are rainfall and drought and global prices for wheat and inputs. I want to use technical solutions to adapt to this situation.
I look forward to seeing the full range of technologies at AGRITECHNICA. Last time there were over 20 pavilions and I managed to work my way through most of them.
I recommend that Spanish farmers staying in Hanover for at least three nights, the first night to get ready for the trade fair and then one full day. The impressions from that day leaves you wanting more so you need a second day. The shuttles take visitors from hall to hall, although you can walk.
The metro in Hanover takes you to any point in the city, including to the trade fair. There are convenient flights for example Madrid-Paris-Hanover. That is the one I am taking


"AGRITECHNICA is always a highlight for me, because I can get detailed information about future business investments there. I also enjoy the professional and creative dialogue and the great DLG network."
Benjamin Beisecker, Young DLG Working Group, arable farmer and contractor in North Hesse
I attended my first AGRITECHNICA at the age of six with my father. As I grew up in agriculture, I was always very interested in technology. Later, I organised several bus trips to AGRITECHNICA at the technical school, followed by a visit to the Young Famers Party. Today, AGRITECHNICA is always a highlight for me because I can get detailed information about future business investments there. I meet my business partners there and get a very good overview of all the technical innovations. I also enjoy the professional and creative dialogue and the great DLG network.
I run an arable farm in northern Hesse, where we grow sugar beet, ware potatoes and grain fennel in addition to cereals and rapeseed. I also have a contracting company where we offer contract threshing, plant protection and soil sampling. AGRITECHNICA is a great opportunity to find out about these specialised areas, particularly in the fields of special crops and soil sampling technology.
"As a passionate arable farmer, it is essential to be involved with technical progress. In the technical field, AGRITECHNICA is the ideal platform to talk to manufacturers about their products and our needs."
Lutz Scheibler, farmer from Poppendorf near Rostock and Managing Director of Agrar Union Poppendorf
Meeting and exchanging ideas with colleagues from other parts of the country that you haven't seen for a long time may sometimes slow down the trade fair visit, but it is just as valuable as talking to the exhibitors.
AGRITECHNICA offers us the opportunity to compare the machine ranges of different manufacturers with our employees and to discuss investments.
I own a conventional market crop farm in Poppendorf near Rostock. My employees and I grow rapeseed, wheat, barley, rye, sugar beet and maize on around 4000 hectares.
