Conference-series: Ag Machinery International 2019

The „Ag Machinery International 2019“ provides information on key topics in countries with significant demand and potential for agricultural machinery products.

The two events illustrate the challenges of large-scale farming in important agricultural regions as well as consequences of the “BREXIT” on the European farming community.

Both conferences consist of market reports, high-level key-note speakers and opinions from farmers and key actors from the industry. Finally, there will be a panel discussion followed by a round of questions from the audience.

Subsequently to the conferences, there will be a reception where you can meet and have an exchange with the experts and members of the international delegations.

Wedndesday, 13.11.2019 - 9.30 am – 12.00 pm

Prospects and challenges of large-scale farming worldwide

Get-together: 12.00-1.30 pm
Convention Center, room 3 A+B
Language: English, Russian

Nowadays we observe growing farm sizes all over the world. What drives this development? The increasing market concentration driven by economies of scale across all production stages (farming, processing, and retail) is one of the driving forces. The benefit of large scale farming is the reduced cost of food. However, the expansion of food production has also involved substantial increases in the use of nitrogen, phosphorus, and water for irrigation.

In this conference we want to look at large-scale farming in Eastern Europe, North America and Australia. We want to discuss challenges and opportunities with regard to farm management, climate change and digitalization. Practicioners from the regions will present their views and farms.

Keynote speakers: Dr. Michaela Kuhl
Speaker: Alexander Haus

Thursday, 14.11.2019 - 9.30 am – 12.00 pm

The European Union in the Brexit era – challenges for farmers in Europe

Get-together: 12.00-1.30 pm
Convention Center, room 3 A+B
Language: Englich, French

The withdrawal of the United Kingdom from the European Union has significant consequences for farmers and agribusiness companies in Europe. The political leaders of the UK and the EU have agreed to extend the exit process until October 31, 2019. Hence, the conference intends to present the final Brexit scenario at AGRITECHNICA and answer practical questions of industry representatives and farmers alike.

Keynote speakers: Prof. Dr. Martin Banse
Speaker: Stephen Howarth

Agricultural commodity analyst, Commodity research team, Commerzbank AG

Dr Michaela Kuhl is responsible for market analysis and price forecasts in the agriculturals sector. After a degree in economics, she worked as a research associate at the universities of Frankfurt and Giessen while doing her PhD. After completing her doctoral degree at the Faculty of Economics at the University of Frankfurt and serving as an acting professor at the Faculty of Agriculture at the Technical University of Munich, Dr Kuhl joined Commerzbank in 2000, where she worked in various areas of economic analysis. She will present key trends in global agricultural markets and present implications for large-scale farming operations.

Institute of Market Analysis, Johann Heinrich von Thünen-Institute

With more than 15 years’ experience in quantitative analyses of agricultural policy and international trade, he will discuss the far-reaching consequences of the United Kingdom’s withdrawal from the European Union has. In particular, trade relations between European countries will need to be realigned, and analysis of the potential impact of Brexit on the German and European agricultural sectors has been at the heart of Banse’s recent work.

Analyst international markets VDMA Agricultural Machinery

Alexander Haus has been working for 14 years in the international markets department for VDMA Agricultural Machinery. His focus is on the CIS states and Asia, among others. With 170 member companies, VDMA Agricultural Machinery represents more than 90% of the industry in value. The umbrella organisation VDMA is the largest industrial association in Europe. Alexander Haus will present the current market development in Russia, Canada and Brazil and give an outlook on the year 2020.

Agricultural Economist of Agricultural Engineers Association (AEA)

In AEA, the trade association for the agricultural machinery industry in the UK, Mr. Howarth’s role involves providing economic and political analysis to member companies and representing their interests to government and industry stakeholders. He has led the AEA’s work on helping member companies to prepare for Brexit. He has also participated in the Agri-Brexit Coalition, a grouping of nine trade associations representing industries supplying goods and services to agriculture working together on Brexit-related issues. Depending on the final result of Brexit, he will present issues around imports and exports of new machinery, exports of used machinery, regulatory issues and logistics (with deal), or the challenges and opportunities for the industry from different possible future trading relationships, UK agricultural policy and changes to immigration rules (without deal).

Factory representative of Krone Maschinenfabrik in South and Central America

Denis Epp is the factory representative of Krone Maschinenfabrik for South and Central America. In this role, he is involved in building the Krone business in South America. In his previous position, he has organized the market entry of Horsch in Brazil as managing director of the subsidiary company.

Mr. Epp is a Brazilian of German descent and grew up in Southern Brazil on the family farm. Today he is still part-time working on the family business with milk and arable farming.

In his presentation, Mr. Epp will describe the challenges that international agricultural machinery companies are facing when they enter the market and give his assessment of the market in Brazil. He will also introduce the operation of his uncle Siegfried Epp in northern Brazil. It is a pure arable farm with an area of over 40 thousand hectares where mainly corn and soy beans are grown.

Chairman of the Working Group "European Markets" in the Agricultural Engineering Department, VDMA

Mr. Dittmar has more than 10-year experience in technical sales. Since 2012, he is the leader of Marketing of SCHUMACHER.plus GmbH, with a focus of Europe, Africa, Asia, and Australia. Since 2017, he also works as the Chairman of “European Markets” in VDMA. With 170 member companies, VDMA Agricultural Machinery represents more than 90% of the industry in value. The umbrella organisation VDMA is the largest industrial association in Europe. Mr. Dittmar will present the current market development in Europe with a focus on France and the UK and give an outlook on the year 2020.

Director of EU Exit and International Trade for the National Farmers Union (NFU)

Nick von Westenholz took up the position as Director of EU Exit and International Trade for the National Farmers Union (NFU) in January 2017. He previously served as Chief Executive of the Crop Protection Association (CPA) from January 2013 to December 2016, representing the UK plant science industry and promoting the development and manufacture of a wide range of plant science technologies including synthetic and bio pesticides, seed and plant breeding and agricultural biotechnology. He lives with his wife and two children on the family’s arable farm in East Hertfordshire, which is managed in partnership with two neighbouring farm businesses.

NFU is the largest organisation in England and Wales representing 55,000 farmers and growers. NFU strives to be more influential, achieve more and give a more powerful and unified lobbying voice to its members. Today, the NFU is the most successful representation body for agriculture and horticulture with members covering two-thirds of the agricultural land in England and Wales.

Conference organizers