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International Dealers Lunch at AGRITECHNICA 2023

‘Strengthening the agricultural machine trade – with new business strategies in changing markets’

Tuesday, 14 November 2023 from 12 noon to 2 p.m. in the SKY LOUNGE at the trade fair grounds in Hanover

Meet top sellers and young professionals from the international agricultural machinery trade at the premiere of the International Dealers Lunch. Discuss with innovative minds in the industry and learn where the opportunities and challenges of the national and international agricultural machinery trade lie.

Deadline for registration: 27/10/2023

Participation fee: 95 euros per person

Please note: the number of participants for the exclusive networking format is limited.
Seats will be allocated according to the date of registration.

Members of the dealer association and subscribers to ‘Agrartechnik’ and ‘Technikbörse’ will be given preferential conditions on use of a discount code (participation fee of only 75 euros).  

The discount code is available from the dealer association LBT, Ms Lena Heckmann ( or the DLV / ‘Agrartechnik’, Ms Isabella Karch (

Sponsoring packages for exhibitors

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The new networking format for professional dialogue. Exclusively for agricultural machine dealers and their service providers.

In addition to a keynote speaker, who will be taking an international look at the current challenges and strategies in the agricultural machine trade, you can expect to exchange practical experiences with colleagues from Germany, Europe and other relevant agricultural regions. Take the opportunity to make new business contacts and engage in international industry networking.

The International Dealers Lunch is the ideal addition to the ‘International Dealer and Service Center’ in hall 2, the ‘Home of trade’ at AGRITECHNICA.

The keynote speaker will be Marek Rozniak, a Polish agricultural machine dealer and an importer/exporter of agricultural machinery products. In his presentation, he will explain how he established and expanded his company. His business no longer operates only in Poland today. Since Ukraine has been a very important market for him for a number of years and still remains so, his presentation will also have a very topical relevance to the current economic and political situation, particularly within this region. He will be reporting first-hand on the resulting challenges and consequences of this in day-to-day business.

DLG, the German LandBauTechnik Bundesverband (National Agricultural and Construction Machinery Association) and its international umbrella association CLIMMAR will be sponsoring the event. The event will be supported by our exclusive media partner AGRARTECHNIK and its international partner network UsedTecWorld.

Two well-known AGRITECHNICA exhibitors, KRONE and GÜTTLER, are the exclusive partners of the lunch.