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Challenge. Collaborate. Create.

Digital solutions are a critical component to solving the big challenges faced by the agricultural sector such as food security, climate change and sustainability. Digital solutions can ensure companies a competitive advantage as well as market growth. However, traditional research and development activities in companies comes with significant capital requirements as well as long turnaround times.

The solution: Open Innovation. The Solution: DLG.Prototype.Club.

Bring your great ideas to market faster in a more efficient and cost effective process.

How does DLG.Prototype.Club work?

  • Exhibitors and partners at AGRITECHNICA identify a challenge.
  • DLG.Prototype.Club selects teams of software developers, engineers and startups to solve these challenges
  • The teams enter a rapid prototyping phase two weeks before AGRITECHNICA.
  • The teams present their fully functional prototypes together with a business plan to the Challenge partner LIVE during AGRITECHNICA.
  • The complete process from challenge announcement to the announcement of the winner of the challenge is accompanied by a high-profile media campaign.

The campaign

Phase 1:
Define challenge and team

Step 1

Selected partners address their digitalisation challenges in the form of a challenge.


Step 2

DLG.Prototype.Club identifies interdisciplinary teams and start-ups for participation in the competition.


Phase 2:
Develop and present prototype (period of 14 days)

Step 3

Kick-off: The qualified teams receive their challenge and their access to the virtual working platform approx. 2 weeks before the fair.


Step 4

Processing time: Until the trade fair, the teams develop their functional prototypes in virtual space.


Step 5

Pitch: At the fair, the teams present their solution to a jury made up of your company (client) and other experts. At the same time, the teams develop business plans.


Step 6

Selection and award ceremony of the best teams at the trade fair. The further development of the product together with the industry partners can begin.