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Challenge. Collaborate. Create.

2 Challenges – over 30 scouted start-ups and software developer teams, 14 on-site prototype demos and pitches -  2 winning teams with follow-up contracts to develop their prototypes further ag-machinery pioneers CLAAS and AGCO. This was DLG.Prototype.Club at AGRITECHNICA 2023 in a nutshell.

How does DLG.Prototype.Club work?


Exhibitors and partners at AGRITECHNICA identify a challenge.


DLG.Prototype.Club selects teams of software developers, engineers and startups to solve these challenges

Rapid prototyping phase

The teams enter a rapid prototyping phase two weeks before AGRITECHNICA .

Live demonstration

The teams present their fully functional prototypes together with a business plan to the Challenge partner LIVE during AGRITECHNICA.

Media campaign

The complete process from challenge announcement to the announcement of the winner of the challenge is accompanied by a high-profile media campaign.

DLG.Prototoype.Club brought some of the brightest start-up talents along with some brilliant software engineers together with AGCO and CLAAS to solve some of the biggest challenges facing the ag-machinery that will pave the way for the future of the industry.

The teams of start-ups and software developers had a 14-day prototyping sprint before AGRITECHNICA and demonstrated their working prototypes to the jury from CLAAS and AGCO live at AGRITECHNICA 2023.

The campaign

Phase 1:
Define challenge and team

Step 1

Selected partners address their digitalisation challenges in the form of a challenge.


Step 2

DLG.Prototype.Club identifies interdisciplinary teams and start-ups for participation in the competition.


Phase 2:
Develop and present prototype (period of 14 days)

Step 3

Kick-off: The qualified teams receive their challenge and their access to the virtual working platform approx. 2 weeks before the fair.


Step 4

Processing time: Until the trade fair, the teams develop their functional prototypes in virtual space.


Step 5

Pitch: At the fair, the teams present their solution to a jury made up of your company (client) and other experts. At the same time, the teams develop business plans.


Step 6

Selection and award ceremony of the best teams at the trade fair. The further development of the product together with the industry partners can begin.



CLAAS & Fraunhofer IGD

Tomorrows cabin as farm control center (Visualization & Interaction by UX/UI)

CLAAS & Fraunhofer IGD:
Tomorrows cabin as farm control center (Visualization & Interaction by UX/UI)

■ How does the driver get the (complex) processes and relevant information (e.g. obstacles or crop characteristics) visualized in an easy-to-grasp form and how can he interact with them safely and quickly?

■ How can processes outside the cab (e.g. a fleet of field robots) be monitored and controlled - without losing control of their own machine?

■ What can a new form of human-machine interaction look like in this environment?


■ The work tasks of the machine operator are changing: the automated machine is taking over more and more classic operating tasks, and the operator is increasingly organizing the processes around it (e.g. fleet management, farm management, private organizations). BUT: The farmer does not just want to sit in the office, she/he wants to be on site on the machine.

■ The cabin must be a motivating, attractive and modern workplace in order to continue to attract skilled workers to agriculture.

■ Cameras and other sensor technologies generate information, which could help to make better decisions on the field. The prerequisite for this is an intuitive data visualization. Autonomous field robots are set up and managed via PC / tablet - a concept for integration in a smart cabin does not yet exist.


Running prototype or functional mockup

First Price (award):

Further development of PoC will be financed by CLAAS


“Multi route optimization for autonomous infield machine collaboration”


“Multi route optimization for autonomous infield machine collaboration”

Multi route optimization for autonomous infield machine collaboration

  • The narrow ”Harvest window” of fieldwork poses a need for farmers to execute their work across the harvest chain (dept, road, field) as efficiently as possible.
  • Complications arise when multiple machines and humans are present on and off the field, as current systems do not support inter-machine communication and planning.
  • Development of a multi-route planning algorithm that adjusts to the different levels of automation along the harvest chain.
  • Optimization of the complete operation in terms of route and machine needs for efficiency (fastest), economy (cheapest), and environmental impact
  • Creation of a 2D simulation to visualize the complete operation of the machines and the depot, showcasing the functionality of the algorithm.
  • Illustration how the Farm Manager, the Combine Operator, and the Tractor Operator can interact with the system.
  • A system that optimizes the movements of the numerous machines, both autonomous and human-driven, involved in the entire harvest operation (depot, road, fields) and reduces threats from unpredicted behaviour and decisions by humans. A simulation of the harvest process will visualize the developed algorithm.
  • Paid PoC for 100 days (3 months)

Innovative Ideen & glückliche Gewinner (Kopie 1)

Innovative ideas & lucky winners

The winners (CLAAS x Fraunhofer IGD) and OmegaLambdaTec (AGCO) are not the only ones to benefit from this experience. All participants of the challenges are inspired and full of motivation to continue on their way. The challenge partners were also enthusiastic about the large number of great innovations and signaled their willingness to collaborate with the start-ups in the future.

An outstanding opportunity to make contacts, exchange ideas with like-minded people and actively help shape the future of agriculture! - Concept for the cockpit of the future
Interview with Laszlo Füri, Director DevOps AGCO