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How can we feed the world and protect the environment and climate at the same time?
For this, we need people with passion and pioneers with vision.

"Celebrate Purpose" shows the diversity of people who think differently and go new ways.

With your skills and interests, you can help shape change. Become part of sustainable agriculture with a future.

We invite you!

Register now

Participation is free for all trade fair visitors


Bild Benedikt Bösel

Benedikt Bösel

Gut & Bösel, farmer

Ten years in the financial industry, but as a child from the countryside was always looking for "his job". He found it after deciding to take over his parents' organically managed farm in Alt Madlitz.



Bild Janna Ensthaler

Janna Ensthaler

Founding Partner of the Green Generation Fund

German entrepreneur Janna Ensthaler is one of the 100 most influential women in business in Germany, according to "Manager Magazin." She has been a jury member on the german version of “shark tank” since 2023.

The Green Generation Fund is committed to green technologies and climate protection.



Bild Alexander Graf

Alexander Graf

CEO & Founder Spryker Systems

"Software is eating the world" is one of the most famous quotes for the digital transformation, but to what extent does this apply to the agricultural industry, whose motto should be "we are feeding the world"? Software & agriculture are already very much interwoven - and this does not mean the process for the annual subsidy-application.”

Alexander Graf is one of the top e-commerce watchers and makers in Germany. Podcast Kassenzone, founder eTribes and Spryker Systems, joint venture with Project A Ventures. 


Bild Gesa Langenberg

Gesa Langenberg


"Making it a little better every day."

Gesa Langenberg, who runs her agricultural farm in the 14th generation together with her husband, has started to transform the pig farming. She wants to provide her pigs with the opportunity to express their natural behaviors.

Bild Heike Zeller

Heike Zeller

Host and founder aHEU - Regional marketing strategies.

"Agriculture has many resources and answers to current issues. Just moo it."
Heike Zeller has worked at all stages of the value chain and advises agricultural and other food businesses on strategy, marketing and sales. 


Register now
Participation is free for all trade fair visitors

Event programme

Wednesday, 15 November 2023, at 4 p.m., DLG Stand (Hall 24)

Check in Coffee

Why agriculture offers more purpose than any other industry

Panel Talk with:

  • Benedikt Bösel, Gut & Bösel, farmer
  • Janna Ensthaler, Founding Partner of the Green Generation Fund
  • Alexander Graf, CEO & Founder Spryker Systems
  • Gesa Langenberg, farmer
„My personal purpose story“
Five guests from five companies share their story
 Women in Ag Award - Award ceremony
Gin o‘clock with networking

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