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Digital Solutions. Safe Business. Sales Strategies. This is the motto of the DLG Marketing Day AGRITECHNICA 2021. So that you as a marketeer are well prepared for our innovative hybrid trade fair concept, the DLG Marketing Day for exhibitors will take place in the form of three topic-specific digital events.

Visibility, reach, leads - Discover ideas and tools for your daily work in hybrid times.

Register here for the event on 18 January 2021

11 December 2020, 11 am to 1 pm

AGRITECHNICA digital – We are platform makers!
… and we'll show you how you can benefit.

In the first part of the DLG Marketing Day we'll guide you through the new "AGRITECHNICA digital" platform and show you what opportunities you have here as an exhibitor. "AGRITECHNICA digital" will intelligently and sustainably complement the trade fair in Hanover. The platform lives from the content offered on it. We invite you to help shape it. In our webinar we'll inform you about all functions, services and advantages and we'll be available to answer your questions.


  • Freya von Czettritz, AGRITECHNICA Project Manager
  • Ines Rathke, "EuroTier digital" Project Manager
  • Johann Tomberg and Kristian Skobic, Corussoft
  • Guido Oppenhäuser, Director of Communications & Marketing of the DLG

18 January 2021, 11 am to 1 pm

Trade fair in times of Corona

Safe Business for AGRITECHNICA 2021

Trade fairs are among the most important instruments for companies to present innovations and products and to gain customers. We all know that the focus here is on the live experience. Our professional "Safe Business" concept ensures that you can plan your trade fair presence safely and successfully.


  • Freya von Czettritz, AGRITECHNICA Project Manager
  • Hagen Lange, AGRITECHNICA Technical Organisation
  • Jens Kremer, Director of Business Development and Sales of the DLG
  • Guido Oppenhäuser, Director of Communications & Marketing of the DLG

Register now

February 2021 - The date will follow shortly

Sales Strategies

Impulses for sales at trade fairs - physical and digital

With our new trade fair concept you can take your business to a new level. We'll give you the right impulses: How should you design trade fair presentations in the future to inspire your target audience and offer lasting brand experiences? What role do digital tools play and what will continue to be "analogue"? Meet doers, creative people and mavericks from marketing and sales.

Recording from 11/12/2020