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LEAD MANAGEMENT SERVICES

Without additional costs for all exhibitors*

Services included in the Media Package for all AGRITECHNICA exhibitors:

  • One Scan2Lead contact tracking license per booth staff member

  • One Scan2Lead full SMART license per exhibitor

  • One DLG-Mixie basic package per exhibitor

*Basic package - upgrades bookable at the Exhibitor Service Portal

1. Corona contact tracing

WHAT IS CONTACT TRACING?

  • Ensuring that the chain of contact of a visitor in a suspected case (corona) is traceable by local health authorities

WHEN AND WHO WILL BE SCANNED?

At the site entrances:

  • All visitors, exhibitors and service providers will be recorded during the event period

On the stands:

Exhibitors scan:

  • People in gastronomic areas
  • Customers, which remove mouth and nose protection during customer meetings (where minimum distance can be safely maintained)

How long a conversation lasts is no longer relevant.

HOW DOES ON-SITE TRACING WORK?

  • Each of the exhibitor's stand employees receives a tracing license for contact tracking
  • The exhibitor scans the visitor badge (Corona code) of all persons on the stand with whom a consultation, negotiation or sales discussion takes place.
  • The visitor's private contact data is stored anonymously in the background (German server) and is only accessible to the health authorities in encrypted form in the event of suspicion.

HOW DO I GAIN ACCESS AS AN EXHIBITOR AND STAND EMPLOYEE?

  • The license will be automatically sent to the respective holder by our partner Adventics after successful registration of the exhibitor ticket (via link to the app with instructions for use)

OTHER ADVANTAGES

  • Upgrade to Scan2Lead Tracking license (SMART) possible at any time (See: Scan2Lead Tracking offer)

2. Lead generation via Scan2Lead - Tracking

WHAT IS SCAN2LEAD?

An app for scanning barcodes and business cards for lead generation and qualification with your smartphone or tablet (iOS / Android).

HOW DOES SCAN2LEAD WORK?

  1. Each exhibitor receives a Scan2Lead full license (SMART).
  2. With Scan2Lead, you can record your visitor data at the trade fair stand simply, digitally and in compliance with data protection laws* by scanning the visitor badge (name tag)
  3. Data of the scanned visitors is shown directly on the display and can be edited and supplemented individually
    • Notes can be added (via keyboard or voice recognition)
    • Lead qualification with the help of a digital visitor questionnaire
    • Capture documents and photos using the device's camera function
  4. All scanning activities are permanently recorded and data is available live for follow-up activities

*subject to the consent of the visitor

WHAT ARE THE ADVANTAGES AND BENEFITS OF SCAN2LEAD?

  • extensive information about each visitor (profile and structure data)
  • questionnaire that can be individually adapted to your needs to optimize your sales process
  • detailed and structured information for later evaluation of your trade show success and sales processes
  • Combine the free tracing function for your employees with the popular tracking tool from Europe's market leader Scan2Lead and book the support for your optimized sales processes.

CAN ANY EXHIBITOR USE SCAN2LEAD?

Yes. The basic media entry already includes one Scan2Lead full license (SMART) per exhibitor

Trial access

HOW MUCH DO ADDITIONAL LICENSES COST?

  • Each additional license costs 149,00 Euro (from 5 licenses 10% discount, from 10 licenses 20% discount)
  • For connection or integration of your own systems, a data interface (CRM/API) can be booked (for a fee).
  • Bookable in the Exhibitor Service Portal

LIVE EXHIBITOR BRIEFING

Attend one of our live briefings to learn what opportunities are available to you as an exhibitor.

Dates:

01/12/2021
15.30-16.30 h (English)
10/12/2021
12.30-13.30 h (German)
14.00-15.00 h (English)
14/12/2021
15.30-16.30 h (English)
15/12/2021
12.30-13.30 h (German)
14.00-15.00 h (English)

Please register first on the DLG Connect with your e-mail address. After receiving the token, you can access the Lead Management exhibitor briefing via the same link.

FURTHER INFORMATION

Tel: +49 (0) 89 4444 33 111
contact@scan2lead.com

PRODUCT INFORMATION

Scan2Lead COLLECT  Scan2Lead INFOPOINT  Scan2Lead SMART  Scan2Lead STATION

VIDEO TUTORIALS

3. Lead generation via DLG Mixie points

WHAT IS DLG-MIXIE?

A new QR code-based technology for lead generation and digital data delivery - WORLD'S FIRST.

HOW DOES MIXIE WORK?

1

  • Each exhibitor automatically receives a DLG Mixie basic package
  • Exhibitors deposit digital product information (brochures, price lists, photos, videos, etc.) with their exhibits
  • Information can be easily assigned by language via drag & drop
  • Automatic generation of a specified QR code (DLG-Mixie-Point) at the push of a button
  • No limitation of DLG Mixie Points
 

2

  • Visitors scan the DLG Mixie Points at the respective exhibits on your stand via the AGRITECHNICA app.
  • Product information deposited by the exhibitor is automatically stored in the digital document folder for each visitor on the AGRITECHNICA app
  • Information can be processed and shared directly by the visitor
 

3

  • Exhibitors receive real-time visitor information for lead generation with every scan
  • Upgrade to further data and success evaluation of the trade show appearance can be booked on request
 

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WHAT ARE THE ADVANTAGES AND BENEFITS OF DLG-MIXIE?

  • Mixie documents in detail who and when is interested in what (individual movement and interest profiles).
  • Visitors benefit from easy and professional collection of all information in one place (Electronic document folder on the AGRITECHNICA app).
  • Information can be processed/forwarded immediately
  • Automatic recognition of the national language during scanning
  • Exhibitor receives visitor data live during scan activity for further lead generation
  • Reduction of costs due to less print products, logistics and storage of exhibition material
  • Environmentally friendly and sustainable

CAN ANY EXHIBITOR USE DLG-MIXIE?

Yes. Each exhibitor receives a basic package. Any number of DLG Mixie points can be created and assigned to exhibits. Data can be used live e.g. via DLG-Connect for contacting.

Trial access

OTHER DLG MIXIE PACKAGES

BASIS+

Advantage
Transmission of all profile and structural data of the visitor incl. segmentation function

Price
2,00 Euro per lead (Maximum 10.000,00 Euro)

Bookable at Exhibitor Service Portal

Professional

Advantage
Includes, among other things, a detailed product analysis per DLG Mixie Point as well as an interest analysis in comparison to the rest of the trade fair (benchmarking)

Price
2,900.00 Euro

Bookable at Exhibitor Service Portal

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LIVE EXHIBITOR BRIEFING

Attend one of our live briefings to learn what opportunities are available to you as an exhibitor.

Dates:

01/12/2021
15.30-16.30 h (English)
10/12/2021
12.30-13.30 h (German)
14.00-15.00 h (English)
14/12/2021
15.30-16.30 h (English)
15/12/2021
12.30-13.30 h (German)
14.00-15.00 h (English)

Please register first on the DLG Connect with your e-mail address. After receiving the token, you can access the Lead Management exhibitor briefing via the same link.

FURTHER INFORMATION

Tel: +49 (0)69 24788 – 404
leadmanagement@dlg.org 
Jens Kremer