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TUTORIALS & FAQs - AGRITECHNICA DIGITAL

Your starting point as an exhibitor at AGRITECHNICA DIGITAL. In short videos and OnePagers you will get to know the most important functions of the new business platform and you'll  find answers to frequently asked questions.

GO TO FAQS

(Last updated: 8 October 2021)

GENERAL INFORMATION

(Last updated: 03 February 2022)

AGRITECHNICA digital is a digital, international agricultural platform to complement the AGRITECHNICA in-person trade fair.

It offers you an international market overview of products and services from AGRITECHNICA exhibitors and other companies. The specialist knowledge platform provides information on current industry topics and discusses strategies for professional plant production.

Participants and visitors benefit from the extensive digital exhibitor directory with detailed company profiles, contact options and by accessing specialist content. The digital DLG specialist program with spotlights, topic forums, live events and expert chats offer unique content.

Even if the physical trade fair unfortunately cannot take place, visitors will still be offered a varied specialist program at AGRITECHNICA digital until March 31, 2022.

All participants and visitors can use the platform around the clock and around the globe.

Companies that hold a public or private event should ensure that the participants can get in touch with them before, during and after the
event.

Yes, AGRITECHNICA digital will remain open until March 31, 2022.

This way you still have the opportunity to get in touch with exhibitors and visitors and expand your network. You will find articles from the specialist program in our online archive after the event.

Yes, the user interface and texts of the exhibitor profiles are displayed in German or English, depending on the user language. For logos and uploaded videos of the exhibitors, no language distinction is possible.

 

Exhibitors who have registered for the originally planned physical trade fair in Hanover will automatically take part in AGRITECHNICA digital – with the BASIC media package. It will also be possible to take part purely in digital form as an exhibitor: at least the SMART media package is required for this.

In order to extend the scope of their company profile, and their communication and advertising options, exhibitors can upgrade their media package HERE at any time:

  • BASIC package (basic functions: basic company profile, automatically included in participation in the trade fair for all physical exhibitors)
  • SMART package (standard functions: above all, extended company profile, basic functions for communication)
  • PIONEER package (additional functions: above all, extended communication functions, own events)
  • GLOBAL package (all functions, max. presence: above all, best possible positioning, more own events)

Information about the specific package contents and prices is available HERE.

Exhibitors who have registered for the originally planned physical trade fair in Hanover, receive a basic entry, which is already visible. The technical programme and other participants are also visible. As an exhibitor, you can make appointments, contact participants via text or audio video chat and view and download the visitor database from the backoffice.

In October we sent you a self-administration link. With this you can easily add information that goes beyond your normal trade fair registration and design your company profile. The upload of content with the self-administration link is immediately visible to everyone on the platform and can be adjusted at any time.

During registration, each exhibitor will provide basic information about its company address and will select product keywords. These will appear in the 'EXHIBITORS & PRODUCTS' exhibitor directory on the AGRITECHNICA website and on the AGRITECHNICA digital platform.

Exhibitors can independently structure their company profiles in the exhibitor service portal:

Login > Stand selection > 'Service orders' button > 'Administer company profile …' service tile

  • If necessary, the address and the product keywords can be changed there (effective after approx. four hours)
  • A direct link to a self-editor, where everything else can be administered or uploaded, is also available there: logos, texts, videos, pictures, etc. (effective and publicly visible immediately after saving the company profile)

The company profile can be opened and edited repeatedly and at any time.

 

Yes, the meeting length is dependent on which exhibition package you have booked:

  • SMART Package: 10 minutes
  • PIONEER Package: 20 minutes
  • GLOBAL Package: unlimited

Here you will find a screenshot of a company profile of AGRITECHNICA digital.

Yes, exhibitors can place external URLs and links to their social media channels in their company profile.

 

Despite the cancellation of the presence fair in Hanover, the exhibitor continues to benefit from the reduced hybrid digital prices

gital participation can be cancelled free of charge up to confirmation of registration by DLG.
Cancellation once registration has been confirmed is not possible. Service provision by DLG Service GmbH starts on commencement of profile administration (use of the self-administration link by the digital exhibitor).

In this regard, see also digital Ts and Cs. Information concerning 'Cancellation, contractual period and termination' can be found on page 5 under point 11.

PREPARATION FOR THE DIGITAL TRADE FAIR/TECHNICAL QUESTIONS

(Last updated: 3 February 2022)

Unrestricted participation is only possible with a browser and with sufficient bandwidth.

  • The following, popular web browsers (each in the current version) are supported: Chrome, Safari, Firefox. The use of outdated versions or other browsers, such as Internet Explorer or Edge, can lead to restrictions.
  • All audio and video functions run completely via the web browser. No plug-ins etc. will be integrated.
  • A sufficient bandwidth (see YouTube, Zoom, MS Team) is required for using video streams and audio-video calls.
  • The use of a headset is recommended.

No – exhibitors present their company and products in other intelligent ways.

 

The BASIC media package is obligatory for all physical trade fair exhibitors.

It includes a basic company profile in the exhibitor directory on the AGRITECHNICA website as well as on the AGRITECHNICA digital platform and in the AGRITECHNICA app.

It also includes basic functions for navigating, networking and communication on the platform.

The basic company profile includes: company name, address, company logo, 15 product keywords, information text in German and English, social media links and information about the hall and stand number at the trade fair.

Refer to the 'Booking packages' overview for details.

The BASIC media package is only available to physical trade fair exhibitors. You can upgrade to a SMART, PIONEER or GLOBAL media package at any time. These packages offer considerably more services and increased visibility.

Companies that are not exhibiting at the physical AGRITECHNICA trade fair, but are only taking part in AGRITECHNICA digital, can select one of the SMART, PIONEER or GLOBAL packages. They can also book an optional upgrade at any time.

Exhibitors can independently structure their company profiles in the exhibitor service portal:

Login > Stand selection > 'Service orders' button > 'Administer company profile …' service tile

  • If necessary, the address and product keywords can be changed there (effective after approx. four hours)
  • A direct link to a self-editor, where everything else can be administered or uploaded, is also available there: logos, texts, videos, pictures, etc. (effective and publicly visible immediately after saving the company profile)

The company profile can be opened and edited again at any time.

Your company profile at AGRITECHNICA digital is your digital business card.

The company profile always includes: company name, hall and stand number at the trade fair, company address incl. website and contact data, company logo, information text in German and English, year of foundation, company size, industry, links to presences in social media channels, various other external links, product keywords from the regular product directory ('nomenclature'), other keywords for easier localisation, general company videos, short profiles of participating employees.

The following are additionally included depending on which media package is selected (SMART, PIONEER or GLOBAL): product and brand profiles with their respective descriptive texts, pictures, videos and documents.

447,000 visitors of the AGRITECHNICA 2019 have been registered with their e-mail adress. All visitors are being made aware of the platform
since November 2020 and will receive the invitation and ticket as soon as the platform is active. Also the more than 30,000 DLG members. There
are also numerous collaborations with specialist magazines and multiplicative partners. The DLG's technical events will also be advertised specifically to potential visitors.

Please contact us if you would like to advertise your events at AGRITECHNICA digital explicitly to visitors. We'll offer you various ways to use the channels and coverage of AGRITECHNICA.

Yes, there are plans to closely interlink the digital platform and the app.

No, each company employee is provided with separate access to the platform.

Otherwise, technical errors quickly arise and the platform cannot be used optimally.

As the exhibitor and administrator, you enable an unlimited number of employees to obtain access free of charge.

Exhibitors/participants enter the employees' corresponding e-mail addresses in the company profile's back office.

As soon as an employee has registered on the platform, he/she is automatically assigned to the company via the e-mail address that has already been stored, can complete his/her employee profile and has access to the back office.

By registering, each person (exhibitor/visitor) agrees to the use of his/her data by the DLG and the exhibitors with whom he/she comes into contact.

The data protection provision is as follows:

"Yes, I agree to my data (company, first name, last name, position, phone number, E-mail and marketing characteristics) being passed on to the exhibitors of the event for the purpose of sending me advertising information on the services they offer.
This consent only applies to those exhibitors whose exhibitor profile content, programme content or digital meeting rooms I have used via the "AGRITECHNICA app" or the "AGRITECHNICA Digital Platform" or with whom I have exchanged my contact details via networking/lead tracking or to whom I have transmitted my contact details when attending an event of "AGRITECHNICA digital". I can revoke this consent at any time, e.g. with an e-mail to  agritechnica@dlg.org.“

AGRITECHNICA digital opened on November 15, 2021 and the company profiles of the exhibitors have been public since that time.

For the best possible positioning, we recommend a well-maintained and informative company profile. Empty or incomplete representations should be avoided urgently.

Exhibitors can create their own company profile in the Exhibitor Service Portal. (See also FAQ No. 16)

AGRITECHNICA digital is an international agricultural platform. Besides comprehensive information about crop production products and production systems, the platform first and foremost offers access to the vast AGRITECHNICA community.

Very detailed and informative company profiles and intelligent keywords will help your future customers to find what they are looking for efficiently.

The interactive communication tools on the platform enable the participating company to address customers directly and specifically. This is not possible using a simple exhibitor list on a standard website. However, a pure exhibitor database is very passive in terms of information. The digital platform enables you to recognise visitors to your company profile and to contact them directly and actively! On the other hand, visitors can quickly contact you actively.

As a participating company, you benefit from comprehensive reports and leads, which you can download in the form of a CSV file depending on which media package has been booked. Using these live on the platform for making direct contact is ideal: by mail, chat or video call – almost like at the trade fair stand.

The platform is clearly structured and intuitive to use. We offer you and your employees various tutorials over the next few months. Furthermore, the AGRITECHNICA team is always available to answer any questions.

 

Please contact the DLG Publishing House:
Harms Mentzel, Tel.: +49-(0)69- 24-788-478
Holger Wolff, Tel.: +49 (0)69 24 788-456
verlag-mediaentry@dlg.org

 

Please contact DLG-Verlag:

Mr Harms Mentzel

Mr Holger Wolff

Ms Daniela Schirach

Tel.: +49 (0)69 24788-452

Mail: media@dlg.org

 

 

FAQ ABOUT BACKOFFICE

(Last updated: 3 February 2022)

  • Profile settings: Click on the pencil next to the profile photo and edit your profile.
  • "Networking" (on/off): You are only visible in networking and can be found and contacted when you've set this switch to "on".
  • "Please do not disturb" (on/off): When this switch is set to "on", you cannot receive any calls or chats, but you remain visible.
  • Specify camera, loudspeaker and microphone
  • View blocked contacts

Tip: When you are accessible, a green dot will appear next to your profile picture. If you're in an appointment, this dot is orange. In the "Please do not disturb" status, the dot is red.

Depending on the exhibitor package, the "Contact Data Report" shows not only the personal data of the lead (e.g. name, address, structural data), but also which contact points the interested person had with your company. This entry refers to the downloadable "Contact Data Report" from the exhibitor's back office.

In addition to the personal data, the columns contain the following:

  • Opt-in: Consent granted that the exhibitor may contact the visitor with advertising content.
  • Detail page: Your company profile at "AGRITECHNICA digital" has been visited.
  • Video Info Counter: The public Video Info Counter in your company profile has been visited.
  • Appointment request: Meeting date with exhibitor requested.
  • Interest expressed: Visitor would like to be contacted by the exhibitor.
  • Recommendation: Visitor has recommended the exhibitor to others.
  • Meeting: Visitor has entered an audio/video room.
  • Link: Visitor has clicked links of the exhibitor.
  • Media: Visitor has downloaded file attachments of the exhibitor.
  • Live stream: Visitor has viewed the specified programme events.
  • Programme event: Visitor has viewed the descriptive detail page of the programme event.

Exhibitors can independently structure their company profiles in the exhibitor service portal:

Login > Stand selection > 'Service orders' button > 'Administer company profile …' service tile

  • If necessary, the address and product keywords can be changed there (effective after approx. four hours)
  • A direct link to a self-editor, where everything else can be administered or uploaded, is also available there: logos, texts, videos, pictures, etc. (effective and publicly visible immediately after saving the company profile)

The company profile can be opened and edited repeatedly and at any time.

    • Company name
    • Address
    • General contact data (incl. telephone, fax, e-mail, Internet address)
    • Nomenclature keywords
    • Stand position

    Apart from the stand position, all of the information can be changed, including the address and product keywords.

    Clicking on the direct link (see e.g. FAQ 18) takes you to an editor window. All of the elements contained in your respectively booked media package (BASIC, SMART, PIONEER or GLOBAL) are available there for administration.

    Notes and explanations are available there for each section.

    • Company logo
    • Key visual (background picture for a header above the company profile or for an image tile in the platform's exhibitor directory)
    • Information text in German and English
    • Brand profiles (incl. information texts, pictures, documents, videos)
    • Product profiles (incl. information texts, pictures, documents, videos)
    • Keywords (for full-text search – in addition to standardised product keywords)
    • General information about the company (foundation, size …)
    • General multimedia files for the company profile (videos, PDFs, etc.)

    The purchaser's personal details are automatically transferred to the digital platform upon registration. The personal profile is not visible to others. The purchaser can name other employees of the company who are available for customer inquiries and who are named on the company profile. 

    Sizes: there are 4 different sizes for the company tile in the Exhibitor directory. These are dependent on the exhibitor package booked.

    1. GLOBAL package (at least 2,560x640 px)
    2. PIONEER package (at least 1,280x640 px)
    3. SMART package (cannot be individually adjusted; both sides of the key visual from the company profile (2,560x640 px) will be cut off.
    4. BASIC package (cannot be individually adjusted; both sides of the key visual from the company profile (2,560x640 px) will be cut off.

    Note:

    • With differing resolutions, please retain the aspect ratio.
    • File format: svg (recommended, best suited for all purposes) or png.
    • Maximum file size: none, however we recommend optimising the file sizes with regard to the loading times for slow devices.