'7 days – 7 topics' – Theme Days for professional visitors to AGRITECHNICA
As the world’s leading trade fair for agricultural machinery, AGRITECHNICA is the most important information and business platform for professional visitors from around the world – from farming and agricultural machinery trading to research and development.
Under the motto of '7 days – 7 topics', the new AGRITECHNICA Theme Days are aimed specifically at the interests of our professional visitors, with themes, offers and contacts that are precisely relevant for the various target groups.
This enables you, as an exhibitor, to reach customers who are relevant for your business even more efficiently and to optimally prepare for the interests of our global community.

AGRITECHNICA Theme Days 2025
Sunday 9/11/2025
Innovation and Press Day
Family-run businesses | Contractors | Young Professionals | Trade and business press
Farm operators, future decision-makers as well as the trade and business press can learn about technical innovations, strategies and trends suitable for modern arable farms.
- Strategies and trends in crop farming
- Current challenges
- The future of agriculture
Monday 10/11/2025
Agribusiness Day
Dealers | Contractors | Large agricultural operators
For dealers and professional farmers, the day is an opportunity to explore the latest trends and technologies needed to make informed decisions and investment plans, as well as cultivating business relationships with exhibitors.
- Farm management
- International best practice examples
- Strategies and trends in crop farming
- Business networking
Tuesday 11/11/2025
Agribusiness Day
Dealers | Contractors | Large agricultural operators
For dealers and professional farmers, the day is an opportunity to explore the latest trends and technologies needed to make informed decisions and investment plans, as well as cultivating business relationships with exhibitors.
- Farm management
- International best practice examples
- Strategies and trends in crop farming
- Business networking
Wednesday 12/11/2025
International Farmers Day
Focus on France, Canada and the Czech Republic
Decision-makers and investors from leading international agricultural regions come together for updates on the relevant trends and technologies needed to plan investments. This is also an opportunity to develop business relationships.
- International talks & panels
- Best practices from countries in focus
- International networking
Thursday 13/11/2025
Digital Farm Day
Greater efficiency through digitalization
Machinery dealers and professional farms can gain up-to-date information - trends, strategies and products - on future topics like robotics, automation, AI and smart farming.
- Best practice in digitalisation
- Digital agriculture of the future
- Innovations and visions
- Business networking
Friday 14/11/2025
Young Professionals Day
International meeting place for young professionals, students and trainees
The focus is on offerings specifically targeted at young professionals, apprentices and students from around the globe: unique networking opportunities, career information, live demos and discussions.
- Career planning
- Farm takeover
- Strategies and trends in crop farming
- Young Farmers Party
Satureday 15/11/2025
Celebrate Farming
Agriculture, agricultural technology, future
"Celebrate Farming" recognises the achievements of the agricultural machinery industry, including entrepreneurs, farmers and contractors. Together we honour the successes, the innovations and the future of agriculture.
What are the advantages for exhibitors?
Optimum addressing of your customers
Flexible orientation of your offers and services according to target groups
Efficient organisation of your stand personnel
What are the advantages for visitors?
Precise specialist information according to interests
Target group-specific exhibitor offers and direct contact
Efficient trade fair visit planning
Do you have any questions?
Tel.: +49 69 24788-900
E-Mail: agritechnica@dlg.org