Provisional results of a survey of visitors
The exhibition organiser commissioned the firm Walter, Wissler & Partner Trade Fair Marketing from Basel to conduct a representative survey of visitors at Agritechnica 2007. To this end 4,632 visitors were questioned at various locations in the exhibition.
Where did the visitors to Agritechnica 2007 come from?
|
79 %
|
Federal Republic of Germany
|
(2005: 83 %)
|
|
|
33 %
|
North Germany (Lower Saxony, Schleswig-Holstein, Hamburg and Bremen)
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( 33 %)
|
|
16 %
|
West Germany (North Rhine/Westphalia)
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( 19 %)
|
|
23 %
|
South Germany (Bavaria and Baden-Wuerttemberg)
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( 22 %)
|
|
15 %
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South-West Germany (Hesse, Rhineland-Palatinate, Saarland)
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( 13 %)
|
|
13 %
|
East Germany (former East German states and Berlin)
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( 13 %)
|
|
21 %
|
Other countries
|
( 17 %)
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What were the reasons for visitors to come to Agritechnica 2007?
|
39 %
|
To gather information about innovations and trends
|
(2005: 42 %)
|
|
39 %
|
To talk to manufacturers
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( 39 %)
|
|
29 %
|
To gain an overview of the market and programmes
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( 30 %)
|
|
28 %
|
To gather information about products/systems/applications
|
( 30 %)
|
|
25 %
|
To prepare for investments
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( 25 %)
|
|
22 %
|
To exchange views with colleagues
|
( 23 %)
|
|
16 %
|
To establish new business connections
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( 16 %)
|
|
16 %
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To cultivate existing business connections
|
( 17 %)
|
|
16 %
|
To search for new international products and solutions |
( new )
|
|
7 %
|
Technical programme (Forums/Lectures/Conferences)
|
(8%)
|
|
|
(multiple mentions allowed)
|
|
From which branches did the visitors come?
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62 %
|
Agriculture and forestry
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(2005: 67 %)
|
|
20 %
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Trade/industry
|
( 18 %)
|
|
18 %
|
Others
|
( 15 %)
|
Are investments planned in the next two years?
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66 %
|
of the visitors plan to invest.
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(2005: 63 %)
|
|
|
Of the farms planning to invest,
|
|
|
60 %
|
want to expand existing branches of business,
|
( 63 %)
|
|
49 %
|
want to replace machinery and equipment
|
( 48 %)
|
|
13 %
|
want to take up production in a new branch of business.
|
( 13 %)
|
|
22 %
|
are still at the planning phase.
|
( 25 %)
|
|
12 %
|
are not planning any investments.
|
( 12 %)
|
How large are the farms of the farmers who visited Agritechnica 2007?
|
9 %
|
1 ha to 20 ha
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(2005: 8 %)
|
|
14 %
|
21 ha to 50 ha
|
( 15 %)
|
|
23 %
|
51 ha to 100 ha
|
( 26 %)
|
|
27 %
|
101 ha to 300 ha
|
( 28 %)
|
|
7 %
|
301 ha to 500 ha
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( 7 %)
|
|
4 %
|
501 ha to 1000 ha
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( 5 %)
|
|
5 %
|
1001 ha to 2000 ha
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( 4 %)
|
|
11 %
|
2001 and more
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( 9 %)
|
How did the visitors assess Agritechnica 2007 overall?
|
98 %
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positively
|
(2005: 97%)
|
|
|
81 %
|
very good and good
|
( 79 %)
|
|
|
17%
|
satisfactory
|
( 18 %)
|
|
1 %
|
less satisfactory
|
( 2 %)
|
|
1 %
|
not satisfactory
|
( 1 %)
|
|
