Results of the exhibitor survey
The exhibition organiser commissioned the firm Walter, Wissler & Partner
Trade Fair Marketing from Basel to conduct a representative survey of the exhibitors at Agritechnica 2007. All the exhibition stands were included in this survey on 16 November. Answers from 514 exhibitors were available for the provisional analysis.
Overall result of participation in Agritechnica 2007:
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86 %
|
of the exhibitors reported at the close of the exhibition that
their participation had resulted in a positive overall result.
|
(2005: 89 %)
|
|
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66 %
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reported very good and good results.
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( 69 %)
|
|
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20 %
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reported satisfactory results.
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( 20 %)
|
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11 %
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reported less satisfactory and poor results.
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( 7 %)
|
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3 %
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did not reply.
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( 4 %)
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Assessment of the number of visitors:
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80 %
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of the exhibitors had very many, many, or
satisfactory numbers of visitors on their stands.
|
(2005: 87 %)
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Assessment of the qualification of visitors:
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87 %
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of the exhibitors assessed the technical qualification
of visitors as very good, good or satisfactory.
|
(2005: 90 %)
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Contacts with new customers:
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83 %
|
of the exhibitors had contacts with new customers during Agritechnica.
|
(2005: 84 %)
|
|
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52 % reported many contacts
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( 57 %)
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Contacts with visitors from Germany:
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83 %
|
of the exhibitors expressed themselves positively about
their contacts with visitors from Germany
|
(2005: 91 %)
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Contacts with visitors from other countries:
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75 %
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of the exhibitors expressed themselves positively about
their contacts with visitors from other European countries.
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(new)
|
|
51% |
of the exhibitors expressed themselves positively about
their contacts with visitors from non-European countries.
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(new)
|
Expectations for the post-exhibition business
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84 %
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of the exhibitors assessed the prospects for the post-exhibition business as positive
|
(2005: 86 %)
|
|
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53 % expected very good and good prospect
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( 57 %)
|
|
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31 % expected satisfactory prospects.
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( 29 %)
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