Hanover/Germany, 15-19 November 2011  •  Preview days 13 + 14

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-VISIT AGRITECHNICA AT BOOTH Pavilion C# 3230 at World Ag Expo in Tulare -

Agritechnica: The ideal European showplace for US farmers and equipment Increasing interest from US farmers and agricultural machinery experts

FRANKFURT, Germany, February 5, 2010 – Next week’s World Ag Expo in Tulare , Calif., Feb. 9-11, 2010 features an exclusive preview of Agritechnica 2010, the world’s largest farm equipment show that takes place biannually in Hanover. Agritechnica’s 74-acre indoor showground is an increasing attraction for North American visitors interested in future solutions.

The equipment and technology highlighted at this global event reflects the increasing importance of farming efficiency for supplying the world with food and renewable energy and protecting environment and climate at the same time.
 
“English is the main language at Agritechnica and over 3,600 visitors at the last event were from North America which is an increase of more than 70 percent over the last four years. This shows that North American farming experts are prepared to come to Europe and find the right solutions wherever they are. The North American visitors come mainly from large-scale farming businesses, farm equipment dealerships, ag coops and custom harvesters,” reports Annette Reichhold, Marketing Manager of Agritechnica.
 
US farmers are among the world’s most important crop producers - and share this abiding interest in identifying the latest technology trends for improved cultivating, seeding, crop protection and harvesting. That’s why their visitor numbers to Agritechnica continually grow.
  
Key aspects of Agritechnica include machinery and technologies for:   
  • Soil cultivation, sowing, fertilizing and irrigation
  • Crop protection/care
  • Harvesting forage crops, small grains, roots and corn
  • Crop drying, processing and conditioning
  • Transport and power supply
  • Biomass sources from crops
  • Forestry work, municipal applications, landscape care
  • Field vegetable growing, organic farming
But also the latest information on: 
  • Farm inputs (biotechnology/seed, fertilizer, plant protection products, fuels and lubricants)
  • Agricultural software, precision farming
  • Components, drive engineering, spare parts, accessories
  • Marketing services for used machinery and equipment
  • Management, science and research
In short, the Agritechnica covers all current trends in farm equipment and crop production but also highlight what the future holds.
Agritechnica is the world’s the world’s largest agricultural machinery and innovations exhibition. Held in Hanover, Germany every two years, the event is organised by the DLG and attracts over 355,000 visitors from all over the globe and some 2,300 exhibitors. Both farmers and the trade view Agritechnica as the place where major agricultural developments make their debut. In addition to the full range of machinery exhibits, this year’s event has particular focus on the rapidly developing areas of climate change, soil conservation and water shortage, as well as the second-hand machinery trade and young farmers and farming students.
 
-ENDS-
 
This press release is available for download at www.agritechnica.com
 
Media contact:
 
Malene Conlong
Tel: +49 69 247 88 237
Email: M.conlong@dlg.org
 


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Friedrich W. Rach
Tel. +49(0)69-24-788-202
Fax +49(0)69-24-788-112
f.rach(at)DLG.org

International Press:
Malene Conlong
Tel: +49(0)69-24-788-237
Fax: +49(0)69-24-788-112
m.conlong(at)DLG.org

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